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Best Practice - Hong Kong
Tuesday, June 23, 2009 at 9:05 AM

1. Online Magazine
Hong Kong Arts Festival came up with E-Magazine which I feel is a good marketing tool as most household have Internet access at home. Not only they can read them online at home, it is also environmental friendly. It also some with two language, English and Traditional Chinese so that they can read in a language they prefer as well as reaching out to both English and Chinese educated target audiences. This is something Singapore can come up with especially when people nowadays are getting more environmentally friendly. Also, not all Singaporeans are English educated. By having a variety of language for the E-Magazine, people of the older generation can choose a language they are more comfortable with and choose a suitable program for themselves.

2. Clustering Of Programs
The Hong Kong’s Art Festival website had a family section where they cluster all the programs that are suitable for family to watch together. I feel that it is a good way for people who wish to go for the event in a family as they just need to go straight to the “Family” Section to see what is suitable for all ages other than clicking on the programs synopsis one by one to see which are the programs that are more appropriate to watch together.