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Experiential Component - Product
Tuesday, June 23, 2009 at 9:13 AM

The product will be the programs at the art festivals. Both countries have programs like theatre, music and dance. There are also special programs like opera in Hong Kong and Visual Arts, on the other hand, in Singapore.

While participating in a recent outdoor performance at the Singapore Arts Festival, I observed that there were volunteers giving out brochures to guests to keep them updated about various performances and highlights of the Arts Festival. Hong Kong, in comparison, had an online festival magazine for guests. The online festival magazine comes in two languages, English and Chinese, for guests to choose according to their preference.