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Facilitating Component - Promotions
Tuesday, June 23, 2009 at 9:08 AM

Sales Promotion
Both Singapore and Hong Kong Arts Festival came up with different sales promotion to attract more people to purchase tickets for the show.

In Hong Kong Arts Festival, they have special promotion for Hong Kong Arts Festival MasterCard holders. For example, MasterCard holders will enjoy special privileges like The MasterCard Welcome Gifts and 0.52% cash rebate for all retail purchase made with Hong Kong Arts Festival MasterCard.

Another Promotion they have will be the ‘Buy Now and Pay Later’. As the Hong Kong Art Festival was held during the Recession period, Hong Kong Arts Festival MasterCard holders may enjoy a six or ten months interest-free installment period to pay for their festival ticket. This will allow guest to enjoy the performance during the recession period.

As for Singapore, ArtFest member will enjoy 10% discount for single ticket purchase and for people who purchase them in packages will be entitled 15% discount for every four ticket purchased or 10% discount for every two to three show’s ticket purchased. Last but not least, full-time students, NSFs, senior citizens and UOB Card holders are also entitled 20% discount (limited to one discount per valid identification pass per show).

Advertisement
The common advertisement that is shared by the two countries are television commercials and also posters that can be found on the streets or public transports like train stations and bus stops. The difference is Singapore had a Singapore Arts Festival blog that allows public to read and know more about the event. Some bloggers (which is the festival management) also shared some of their personal feelings. Not only that, they also made sure they update the blog almost every day during the event to keep the public updated. Not only that, they also blog about some programs like ‘Family Fun Fest’ which provides free performances where families can enjoy. Other than that, the public can also add comments about the post or even enquires and the blogger will reply them.